Case StudyPropTech Marketplace

How ListaBid Cut Homeowner Signup Costs 5-10x

Kam came to Versaunt while testing two agencies, new creative, and multiple landing pages at once. The mandate was simple: find California homeowners ready to list, not vanity traffic. Within the pilot, Versaunt drove seller account creation at roughly $21 per signup.

Kamyar Sepanlou

Kamyar Sepanlou

Founder, ListaBid · Los Angeles, CA · Visit Website

5-10x

Lower Homeowner Signup Cost

~$21

Cost Per Seller Account Created

16

Seller Account Signups in Pilot Campaign

$340.72

Initial Spend Behind the Signal

The Challenge

A Marketplace That Needed Better Homeowners, Not More Noise

ListaBid had the kind of problem every marketplace founder understands. Realtors were joining, creatives were being tested, and agencies were in motion, but the hardest side of the market was still the homeowner who was actually ready to sell.

Meta homeowner acquisition had been hovering around $250-$300 per listing or signup target

Google had tested as high as roughly $1,500 per homeowner listing, making it hard to scale efficiently

Kam was comparing Versaunt against two agencies at the same time, so the work had to stand on results

Out-of-state seller bleed made cheap leads less valuable than California and LA-ready homeowners

The team needed landing pages, creative testing, and ad optimization to work as one acquisition system

Sound familiar? If you've ever felt like you're drowning in marketing tasks while trying to run your actual business, you're not alone. This is the reality for thousands of business owners who never signed up to become full-time marketers.

The Solution

A Founder-Led Acquisition Sprint Built Around the Real ICP

Versaunt focused the pilot on the seller side of ListaBid's marketplace: homeowners and investors who wanted competition between agents, lower commissions, and a better path to listing their property.

1

Mapped the Marketplace Constraint

We used Kam's call context, current agency results, ICP notes, and landing-page walkthroughs to separate useful homeowners from low-value traffic.

2

Rebuilt the Campaign Around Seller Intent

The campaign was tuned around homeowners creating seller accounts, with California and LA relevance treated as the quality bar instead of simple lead volume.

3

Matched Creative to the Landing Page Promise

ListaBid already had strong production assets. Versaunt paired them with the clearest offer: let agents compete, compare your options, and keep more equity.

4

Kept the Loop Tight While Other Teams Were Still Testing

Because Kam was running multiple partners at once, Versaunt kept the work measurable, separate, and easy to compare against the existing agency paths.

What We Built

Launched a dedicated Versaunt homeowner campaign separate from the other agency campaigns

Used ListaBid's strongest seller-side positioning across creative and landing-page strategy

Focused optimization on seller account creation, not generic clicks

Benchmarked performance against prior Meta and Google acquisition costs

Turned the early win into a proof point strong enough that other operators asked about Versaunt

The Journey

From Day 1 to Transformation

Apr 17

The First Call

Kam explained ListaBid's two-sided marketplace, the expensive homeowner side, and the goal of getting homeowner acquisition reliably below $250.

Apr 20

The Deep Dive

We reviewed landing pages, seller personas, creative assets, and the exact difference between cheap traffic and homeowners ready to list.

May 1

The Competitive Test

Kam confirmed Versaunt would run alongside two agencies, with separate campaigns and a clear seller-side performance target.

Pilot

The Cost Breakthrough

The Versaunt homeowner campaign produced seller account creation at roughly $21 per signup, far below the prior homeowner acquisition range.

After

The Proof Spread

The results were strong enough that other agencies and operators around ListaBid started asking how they could use Versaunt too.

The Results

The Pilot Hit the Number That Actually Mattered

For ListaBid, the win was not more impressions. It was getting the cost of seller account creation low enough that the homeowner side of the marketplace could finally be treated like a scalable acquisition channel.

Metric
Before
After
Homeowner Signup Cost
$250-$300 baseline
~$21
Google Homeowner CAC Test
~$1,500
Deprioritized for Meta scale
Seller Account Signups
Agency test month
16 from Versaunt pilot campaign
Pilot Spend
Unclear channel efficiency
$340.72 tied to seller-account signal
Partner Confidence
Three-way agency test
Other operators asked to use Versaunt
“I'm really happy we met and got to work together. I really appreciate how much you've helped us. The numbers have been really good, and it feels like the work is paying off.”

Kam shared this after the pilot results showed a step-change in homeowner signup efficiency.

Kamyar Sepanlou

Kamyar Sepanlou

Founder, ListaBid

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