1. Scope and roles

This Privacy Policy applies to Versaunt websites, public tools, account signup, support, software, analytics, AI workflows, advertising integrations, landing page tools, and related services.

For account, billing, website, product analytics, security, marketing, and support data, Versaunt generally acts as the business or controller. For personal information that a business customer uploads or connects for campaign management, lead capture, audience work, or measurement, Versaunt generally acts as a service provider or processor on that customer's behalf, subject to our agreement with that customer.

2. Information we collect

3. Sensitive information and children

The Services are intended for business use and are not directed to children under 13. Do not submit children's personal information or use the Services to target children unless you have a separate written agreement with us and have satisfied all legal requirements.

Do not submit sensitive personal information unless it is necessary for the Services and you have all required rights and consents. Sensitive information can include government IDs, precise geolocation, account credentials, health data, biometric data, racial or ethnic origin, religious or philosophical beliefs, union membership, sexual orientation, financial account data, and similarly protected categories.

4. How we use information

• Provide, operate, secure, monitor, and improve the Services.
• Create, analyze, manage, optimize, and report on ads, landing pages, creative, campaigns, audiences, and connected advertising accounts.
• Generate AI outputs, recommendations, diagnostics, summaries, reports, and support responses.
• Authenticate users, manage accounts, process payments, enforce limits, prevent abuse, investigate security events, and debug errors.
• Communicate about support, service updates, security notices, billing, product changes, demos, events, and marketing, subject to your choices.
• Comply with law, enforce agreements, protect rights and safety, resolve disputes, and respond to lawful requests.
• Create aggregated, de-identified, or anonymized information for product, security, benchmarking, reporting, and business purposes.

5. Legal bases for EEA, UK, and similar laws

Where GDPR or similar law applies, we process personal data when we have a legal basis, including performance of a contract, legitimate interests, consent, compliance with legal obligations, and, where applicable, protection of vital interests or public interests.

Our legitimate interests include providing and improving business software, securing systems, preventing fraud and misuse, understanding product performance, supporting customers, and marketing relevant business services. You may have the right to object to certain processing based on legitimate interests.

6. How we disclose information

We do not sell personal information for money. We disclose information as needed for the purposes described in this Policy.

• Service providers and subprocessors that support hosting, databases, authentication, payments, email, support, analytics, AI processing, security, monitoring, and infrastructure.
• Connected advertising, analytics, commerce, and social platforms when you connect accounts, request campaign actions, use pixels or conversion events, upload customer data, or otherwise direct us to share data.
• Workspace members, invited users, admins, and customer-authorized collaborators according to account permissions.
• Professional advisers, insurers, auditors, and financing or transaction counterparties under appropriate confidentiality terms.
• Law enforcement, regulators, courts, platforms, or other parties when we believe disclosure is required or appropriate for legal, safety, security, fraud, policy, or rights-protection reasons.
• Successors in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.

7. Advertising platform and customer data disclosures

If you use Versaunt to connect ad accounts, configure pixels, upload customer lists, send conversion events, or run remarketing, custom audience, lookalike, attribution, or measurement workflows, you instruct us to process and disclose the relevant data to the applicable platform or service provider.

You are responsible for providing legally sufficient notices, obtaining required consents, honoring opt-outs, maintaining substantiation, and complying with platform policies before providing personal information to Versaunt or directing us to transmit it to Google, Meta, TikTok, Amazon, or another platform.

8. Cookies and similar technologies

We and our service providers use cookies, local storage, pixels, tags, SDKs, and similar technologies for authentication, security, preferences, analytics, performance, support, attribution, and, where enabled, advertising measurement. Our Cookie Policy provides more detail.

On the public homepage, we may use visitor analytics or business-identification technologies to understand company-level interest in Versaunt. These technologies are not intended to track logged-in product activity unless separately disclosed.

You can control cookies through browser settings and, where available, in-product or site-level consent tools. Blocking cookies may affect site functionality, login, analytics, or connected workflows.

9. Your privacy choices and rights

Depending on your location and relationship with Versaunt, you may have rights to access, correct, delete, restrict, object to, or receive a copy of personal information, and to withdraw consent where processing is based on consent. You may also opt out of marketing emails by using the unsubscribe link or contacting us.

If we process personal information on behalf of a customer, we may direct your request to that customer or process it according to the customer's instructions. To make a request, email privacy@versaunt.com. We may need to verify your identity or authority before acting on a request.

10. U.S. state privacy notices

Some U.S. state privacy laws provide rights to know, access, correct, delete, port, opt out of targeted advertising, opt out of sale or sharing, opt out of certain profiling, limit use of sensitive personal information, and appeal decisions. The exact rights depend on your state and whether the law applies to Versaunt or to our customer.

We do not knowingly sell personal information for money. Some analytics or advertising technologies may be considered "sharing," "targeted advertising," or a "sale" under certain laws. You may contact privacy@versaunt.com with "Privacy Opt-Out" in the subject line to make a state privacy request.

11. International transfers

Versaunt is based in the United States, and we and our providers may process information in the United States and other countries. Where required, we use appropriate safeguards for international transfers, such as contractual protections or transfer mechanisms recognized by applicable law.

12. Data retention

We retain information for as long as needed to provide the Services, maintain accounts, comply with legal and accounting obligations, resolve disputes, enforce agreements, protect security, and preserve audit logs. Retention periods vary by data type, account settings, customer instructions, legal requirements, and operational needs.

We may retain aggregated, de-identified, anonymized, backup, security, and legal-record information for longer where permitted by law.

13. Security

We use administrative, technical, and organizational measures designed to protect information, including access controls, encryption in transit, monitoring, least-privilege practices, and provider security controls. No system is perfectly secure, and we cannot guarantee that information will never be accessed, disclosed, altered, or destroyed.

14. Third-party websites and services

The Services may link to or integrate with third-party websites, apps, platforms, APIs, and services. Their privacy practices are governed by their own policies. We are not responsible for third-party privacy, security, content, terms, or platform decisions.

15. Changes to this Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice through the Services, email, or another reasonable method. The "Last updated" date shows when this version was last changed.

16. Contact

For privacy requests or questions, email privacy@versaunt.com or write to Versaunt, Inc., The Coda, 756 W Peachtree St NW, Atlanta, GA 30308.