Case StudyLaundromat & Laundry Services

From Empty Machines to a Line Out the Door

How a modern laundromat became Atlanta's go-to laundry destination, generating 689 leads while cutting costs by 2.6x. Without Ali ever touching an ad dashboard.

Ali Momin

Ali Momin

Founder, WashLuxe · Atlanta, GA · Visit Website

689

Total Leads Generated

62%

Less Spent on Lead Costs

3x

More Visitors Become Customers

107K

People Reached with Ads

The Challenge

The Hidden Battle Every Local Business Fights

Ali poured everything into building something Atlanta didn't have: a laundromat people actually wanted to visit. The machines were new, the staff was real, the vibe was different. But there was a problem nobody warned him about.

Spending 15+ hours weekly trying to manage Facebook and Google ads with no marketing background

Paying an agency $3,000/month with zero transparency into what was actually working

The old agency was delivering a $5.13 cost per conversion, eating into margins

Traffic was coming in but only 15% was actually converting to customers

Zero presence on TikTok despite the platform's massive local discovery potential

Sound familiar? If you've ever felt like you're drowning in marketing tasks while trying to run your actual business, you're not alone. This is the reality for thousands of business owners who never signed up to become full-time marketers.

The Solution

What Changed Everything

Ali didn't need another agency making promises. He needed a system that could work while he focused on running his business. That's exactly what Versaunt delivered.

1

Day 1: Brand DNA Analysis

Our AI analyzed WashLuxe's brand, competitors, and local market to understand exactly what would resonate with Atlanta's audience. No questionnaires. No lengthy onboarding calls. Just Ali's website URL.

2

Day 2-3: Creative Generation

We generated over 100 unique video ads showcasing WashLuxe's modern facilities, safety features, and community vibe. Each optimized for different audience segments across Google, Meta, and TikTok.

3

Day 4: Autonomous Launch

Campaigns went live across 10 different campaigns and 15+ ad groups. The AI immediately began testing, learning, and reallocating budget to what worked.

4

Ongoing: Self-Learning Loop

Every day, the system analyzed performance and generated new creative variations. Winners got more budget. Losers got cut. Ali got results.

What We Built

Created 3 landing pages, optimized for mobile

Overhauled Google attribution with GTM

Created 10 different campaigns and 15+ ad groups

Generated 100+ video ads

Had 150 backlinks created

Launched TikTok from scratch to 91K+ impressions

The Journey

From Day 1 to Transformation

Day 1

Connected & Analyzed

Ali shared his website. Versaunt analyzed everything: brand, market, competitors.

Day 4

First Ads Live

100+ video ads launched across Google, Meta, and TikTok. Testing began immediately.

Day 14

Positive ROI Hit

Ad spend covered by new customer revenue. Cost per conversion dropped to $1.99.

Day 30

TikTok Explodes

From zero to 91,110 impressions. 783 site visits at $0.89 per click.

Day 60

689 Leads Generated

Total conversions hit 689. Conversion rate at 44.3%, nearly 3x the old agency.

Day 90

2.6x Lower Costs

Blended cost per conversion at $1.99 vs $5.13. Over 107K total impressions delivered.

The Results

The Numbers That Changed Ali's Business

What happened next surprised even us. The combination of AI-generated creative, autonomous optimization, and hyper-local targeting created a flywheel effect that kept accelerating.

Metric
Before
After
Cost Per Conversion
$5.13
$1.99
Conversion Rate
15.0%
44.3%
TikTok Impressions
0
91,110
TikTok Site Visits
0
783
Search Campaign CTR
~1%
5.34%
“Their team actually cared and stayed on it. The data proved it. I went from spending every night stressing about ads to just running my business. My accountant asked what changed because the numbers looked so different. I told him I finally stopped trying to be a marketer and let the AI do it.”

Ali shared this during our 90-day review call, after seeing his lead numbers for Q3.

Ali Momin

Ali Momin

Founder, WashLuxe

Ready to Stop Guessing and Start Growing?

If you're tired of wasting time and money on marketing that doesn't move the needle, let's talk. We'll show you exactly how Versaunt would approach your business.

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