Case StudyCreative Production Agency

When the Creative Agency Let AI Handle the Creative

How a production studio 4x'd their client output while actually improving performance metrics.

Aaron Kelly

Aaron Kelly

Founder, Vulture Studios · Los Angeles, CA

156%

Improvement in Client Ad Performance

75%

Faster Content Production

4x

Client Output Capacity

23

New Creative Variations/Week

The Challenge

The Creative Bottleneck Problem

Aaron's studio was known for premium work, but premium work took time. Clients wanted more content, faster. And the team was already stretched thin.

Production timeline of 2-3 weeks per ad set limiting client capacity

Clients churning because they needed more iterations than the team could deliver

Creative team burning out from constant revision requests

No way to test which creative approaches worked before investing production time

Lost pitches to cheaper agencies promising faster turnaround

Sound familiar? If you've ever felt like you're drowning in marketing tasks while trying to run your actual business, you're not alone. This is the reality for thousands of business owners who never signed up to become full-time marketers.

The Solution

The AI Creative Partner

Vulture Studios didn't replace their creative team. They augmented it. Versaunt became their rapid-iteration layer, generating test variations while the team focused on hero content.

1

Strategy: AI as First Draft

For each client, Versaunt generated initial creative directions based on brand analysis. The team reviewed, refined, and elevated the best concepts.

2

Execution: Variation at Scale

Once a creative direction was approved, the AI generated 20-30 variations for testing: different hooks, CTAs, formats. In hours instead of weeks.

3

Optimization: Data-Driven Refinement

Real performance data flowed back to inform the next round. Clients got creative that was both beautiful AND effective.

The Journey

From Day 1 to Transformation

Week 1

Pilot Client Selected

Started with one DTC client to prove the model before rolling out.

Week 2

First AI Variations

23 ad variations generated from one approved concept. Tested across Meta.

Week 4

Performance Data In

Clear winners emerged. Client ROAS up 47% vs. previous campaign.

Week 6

Workflow Integrated

Team established hybrid workflow: AI variations + human refinement.

Week 12

Full Rollout

All clients on the new model. Capacity 4x'd. Overtime eliminated.

The Results

Creative That Actually Performs

The results weren't just about speed. Clients saw meaningful improvements in their actual advertising performance. The metric that matters.

Metric
Before
After
Production Time
2-3 weeks
3-5 days
Variations Per Campaign
3-5
20-30
Client Capacity
6 clients
24 clients
Avg. Client ROAS Improvement
Baseline
+156%
Creative Team Overtime
15+ hrs/week
~0
“It just worked. We got better ads and clearer data in days. I was skeptical. We're a creative shop, we don't just let AI make stuff. But once I saw the test results, I got it. The AI handles iteration speed, we handle craft. Best of both worlds.”

Aaron reflected on this during a podcast interview, discussing how AI changed his agency's business model.

Aaron Kelly

Aaron Kelly

Founder, Vulture Studios

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