Case StudyMarketing Automation SaaS

Scaling B2B Demos Without Scaling the Team

How a marketing automation company automated their own marketing and 3x'd qualified demos in 60 days.

Aaron Merritt

Aaron Merritt

President of Marketing, TampaSync · Tampa, FL

215%

Increase in Qualified Demos

58%

Lower Cost Per Demo

3.2x

Pipeline Value Growth

8

Days to First Qualified Lead

The Challenge

The Irony of Marketing a Marketing Company

Aaron's team spent so much time helping clients with their marketing that their own pipeline was running dry. The cobbler's children had no shoes.

Internal team stretched thin between client work and their own lead generation

Spending $12K/month on paid acquisition with unpredictable results

Creative fatigue: the same ads running for months with declining performance

No bandwidth to test new channels or creative approaches

Demo no-show rates climbing as lead quality degraded

Sound familiar? If you've ever felt like you're drowning in marketing tasks while trying to run your actual business, you're not alone. This is the reality for thousands of business owners who never signed up to become full-time marketers.

The Solution

What Turned It Around

TampaSync needed a marketing solution that could run autonomously. Ironic, given their product does the same for their clients. Versaunt became their always-on growth team.

1

Week 1: Deep Integration

We connected to TampaSync's CRM to understand their ideal customer profile, past winners, and demo-to-close data. The AI learned what a 'good' lead looked like.

2

Week 2: Video-First Approach

Generated 60+ video ads featuring product demos, customer testimonials, and pain-point messaging. All automatically optimized for B2B audiences on LinkedIn and Meta.

3

Week 3+: Continuous Learning

The AI tracked which ads drove demos, which drove no-shows, and which drove closed deals. Budget automatically shifted to what drove real revenue, not just clicks.

The Journey

From Day 1 to Transformation

Day 1

CRM Connected

Versaunt analyzed 18 months of lead data to find patterns in what converted.

Day 8

First Qualified Lead

A perfect-fit prospect booked a demo from a video ad they'd never seen before.

Day 21

Creative Refresh

AI had already generated and tested 30 new ad variations. Top 5 performers identified.

Day 45

Pipeline Record

Highest pipeline value month in company history. Sales team asked what happened.

Day 60

215% Demo Growth

Demos up 215%. Cost down 58%. Aaron finally focused 100% on strategic work.

The Results

Results That Speak for Themselves

Within 60 days, TampaSync's pipeline was fuller than it had been in two years. And the team hadn't spent a single extra hour on marketing.

Metric
Before
After
Monthly Qualified Demos
23
72
Cost Per Demo
$340
$143
Demo Show Rate
61%
84%
Pipeline Value
$180K
$576K
Team Hours on Ads
20+ hrs/week
2 hrs/week
“Honestly felt like adding a growth person overnight. We got answers fast. I went from spending every Monday in ad dashboards to just checking a weekly summary. The quality of leads got noticeably better too. They already understood our product from the videos.”

Aaron shared this feedback during our results review, noting his team was finally able to focus entirely on client success.

Aaron Merritt

Aaron Merritt

President of Marketing, TampaSync

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